Taking a Course? First Ask this Question.

👉 ARE YOU TAKING A COURSE? Courses are easy to take these days. Sometimes they’re free online. Others are big bucks. But here’s the real question. Will it help you in your job and career?

So ask yourself:

How will this course help me make a difference?

In other (and more) words:

➤ “When it comes to me slotting in to a company / business / organisation in a particular job – how will my taking this course, learning this ‘thing’, adding this skill – make me better at giving the employer what they want, and even more.”

The same applies to reading a book. Apply laser focus on how adding the knowledge will make you more valuable. Ask yourself obsessively, “how does this make me better at my job – what benefit does it produce in the end?”

Connect the dots between you and your knowledge and skills, and the business – it’s costs, profits, sales, revenue, reputation, market share, competitiveness, smooth running operations.

When I write my clients’ CVs and LinkedIn profiles, I’m always trying to do this. And what I notice is, is that my clients often don’t have this top of their mind to start with.


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