Career Transition Coach for Experienced Professionals

Are you at a career crossroads after 30 years in the ‘trenches’?

Here’s a secret: your problem isn’t a lack of skills or expertise. Or that you don’t know yourself.

The problem is communicating your value. Explaining it clearly.

That’s hard! And finding someone to “just get it done for me”, that’s hard too. Until now.

You’ve built a career. You’ve solved problems. Built organisations. Led teams. Delivered results against the odds. Navigated restructures and downturns. Political upheavals.

You have a mountain of value. But it’s not clearly communicated anywhere!

That’s where I come in. I’m a career transition coach – but with a difference. We don’t spend weeks on a programme of psych tests and analysis. I’ll bet you know yourself pretty well already!

We do two things: 1/ yes, we’ll define who you are, what you do, what you want to do. We’ll carify and collect information, have conversations, and collect evidence. But then also, 2/ I’ll create your ‘go-to-market’ communication assets – a strategic, modern CV, LinkedIn profile, consulting profile, etc.

This way, when you make a change, you’re not just clear. You’re ready.

From 30 years of random career clutter… to being in-demand for your expertise.

That’s what we do. And I’m here to get the job done.

Here’s what’s below for you:

What a Career Transition Coach Does

My over 50 experienced-in-business clients want 3 things.

• To be visible and understood for their value (business skills, wisdom). Not to be vague or confusing.
• To be respected amongst their peers. Not to look neglected, left behind, in the past.
• To be sought after for their experience. Not drifting into irrelevance.

But most often, they have little in place that conveys their value. They’re lost in the past with an old, 6 page CV. LinkedIn irritates them. They hate self-promotion. And they don’t know where to start.

Now, I’m not a therapist or a life coach. I’m a practical guide. I work hands-on.

I ask probing questions from my 20 years’ experience. And I provide hands-on, done-for-you services.

My goal? To make you in-demand, sought-after, fully booked for your experience.

Because after 30 years, how do you reposition yourself for a next chapter?

Here’s a bit more on how we solve that together:

First, we get clear on your direction and value. Not the job title. Or the list of responsibilities. Your desired direction. You could do so many things! But we have to narrow it down. Then we need to define your value. What problems do you solve? For who? What benefits do you deliver? What have you built, fixed, turned around, led (your evidence)? You have all this in your head. But it needs to be extracted, sorted, prioritised, put in words. Made clear, compelling.

Now, here’s what most career transition coaches do not do. It’s actually the hard part. The practical part. This is the ‘where the rubber hits the road’ part. I’ve been doing it for 20 years. 40,000 hours.

Second, we package your value. Your CV. Your LinkedIn profile. Your consulting profile (if you’re going that route). I call it your “Credibility & Communication Stack.” This is the toolkit you use when someone says, “send me your CV” or “tell me about yourself.”

We position you. Not as someone “looking for work.” But as someone with something valuable to offer. Something specific. For a definite target market. You solve a particular set of problems. In a unique way. And you’ll become sought after for it. In demand. Fully booked.

Our work is not just advice. Or questions. It’s hands-on, done-for-you help.

DOES THIS SOUND INTERESTING SO FAR? you can skip straight to a one-to-one conversation with me. It’s exploratory. No pitch or pressure. You’ll walk away with ‘mind-spark’ ideas for your unique situation, even if we don’t end up working together.

Reach me here: WhatsApp: +27 83 744 5454 | Email: gerard@wowcv.net

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The “Business YOU” Shift a Career Transition Coach Must Help You Make

Here’s a mind-shift. It changes you from “employee looking for work”. To fully booked.

You’ve been an employee. With one, or a few, long-term ‘clients’—your employers. You’ve been reasonably safe. And now? You need to become a business. “Business YOU.” (And it comes with more options than you imagine, more opportunities, more freedom.)

That means two questions:

1. What’s your product? Not your job title. Your product. The specific problems you solve. The specific value you deliver. The set of tools and frameworks you bring. Your capability.
2. Who’s your customer? Not “anyone who’s hiring.” Who has the problems you solve? What industry? What kind of company? What department? What keeps them up at night?

This is business. But most of us never apply it to ourselves. We wait for someone else—a recruiter, HR, a head-hunter—to figure it out for us. And they don’t have your interests at heart.

Being passive about this will have us scrapping for work into our 70s.

A career transition coach ask the right questions. They get you thinking in new ways. About yourself. Your experience. Your approach to ‘the market’, your value proposition.

And then – a really helpful career transition coach – helps you package it.

So the right people can find you.

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Why a Career Transition Coach for Experienced Professionals Specifically?

Why? Because things change. Our priorities. Health (ask me, I know. When I turned 60, boom! 2 Years of ICU level illness, 5 surgeries, heart problems. I’m doing great now, but it kinda changed my outlook on work and life.) You still want to work. “Retire” isn’t in your vocab! You’re old school.

And added to that: there’s ageism. It’s wrong. It’s unfair. But it’s real. Some doors will close on us. Others won’t. We can rage against it. But in the end… it’s up to us to seize control. Not hand it to the traditional job market to solve. Sending out out old CV and hoping for a call is a bad strategy.

A CNBC piece on landing a job after 50 states it plainly: “It’s about performance, not demographics” . The workers who get hired are the ones who focus on what they’ve accomplished and what they can do for the next employer—not on their years of experience.”

Click to see a full list of the problems here.

What’s the advantage of age?? It’s your judgement. Your pattern recognition. You’ve seen economic crashes, tech bubbles, leadership fads. “Hot-shot” CEOs have come and gone. You’ve navigated it all.

That’s valuable. But that experience has to be:

1/ translated into value. (“30 years experience” isn’t ‘value’. It’s how a business benefits from that experience that matters.) And…

2/ it has to be communicated. An old CV or resume doesn’t hack it.

So, this is the work we do together.

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What a Career Transition Coach Isn’t (Not Me, Anyway)

Here’s what I’m not going to do. I’m not going to tell you to “be more energetic” or “dress younger.” Yes. Show up with energy. Be healthy. Fit. Vital. Get a makeover. This isn’t bad advice.

But there’s a deeper problem. Being clear on your direction, your offering, your value.

That’s what we’ll be tackling head on. I’m not going to give you a template and send you on your way. Templates produce generic results. Generic results get ignored. You can get that from AI.

Having said that… most of my over-50 clients have a strong sense of who they are. They don’t need a ton of psychometric tests. Or career guidance exercises.They know what they’re good at. And where they have some skill or information advantage. What they want and don’t want.

That makes the journey we take quicker. More effective. We want to accelerate you to a being visible, respected, and in-demand for your experience. A new chapter.

DOES THIS SOUND INTERESTING SO FAR? you can skip straight to a one-to-one conversation with me. It’s exploratory. No pitch or pressure. You’ll walk away with ‘mind-spark’ ideas for your unique situation, even if we don’t end up working together.

Reach me here: WhatsApp: +27 83 744 5454 | Email: gerard@wowcv.net

And besides your renewed clarity, here are the critical assets I’ll create for you.

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Your Credibility & Communication Stack – the Missing Piece of the Puzzle

Next, I build your Credibility & Communication Stack.

What is that?! These are the communication assets you need in place to be understood.

So many miss this part of the picture! They venture forth with ordinary, unimpressive, not fit-for-purpose communications. An old CV. A DIY’ed profile. It’s employee level stuff.

Here’s what I create and reinvent for you:

Your CV/resume. Two pages. Sharp. Focused. Not a list of duties. A demonstration of value. What you’ve built, fixed, turned around. With numbers. With stories. With evidence.

Your LinkedIn profile. Your “command central.” Not neglected. A profile that says: this person knows what they do, who they help, and why they’re credible. And ideally, a profile that works for you—attracting the right inquiries from high quality people.

Your one-page consulting profile. If you’re going the consulting, advisory, or fractional route. A pitch document. What you do, who you do it for, how you do it, why you’re trusted. This is what you send when someone says, “tell me more.”

Your authority content. The first few LinkedIn posts. The article that positions you as someone who thinks about your field, not just someone who worked in it. This is how you become known.

You can be the greatest! But if you don’t put your message out with clarity, you won’t land the right opportunities. Oh, you’ll get some work. But NOT what you COULD.

These pieces work together. Your CV feeds your LinkedIn. Your LinkedIn feeds your content. Your content attracts the right conversations. And those conversations lead to opportunities—jobs, contracts, consulting, advisory, fractional, and board roles.

Here’s what I see from thousands of clients over the years: Neglect. No core message of value. They look like regular job hunters. No “secret sauce” expressed (unique approach, framework for tackling problems, blend of knowledge). No punchy taglines. No “why hire me?” No stories – how you took over a mess, turned it around, how you now have a 5-step framework to solve that problem fast.

I get it! You’ve been busy! But it’s a new chapter now.

What happens if you don’t add this step?

• Someone says, “you’re interesting, please, send me your resume.” You panic because it’s old. So you delay. You try to update. But you make a mess. You end up sending it a week late. Or not at all.
• A VIP connection lands on your LinkedIn page: it’s neglected. The picture is from 2014. There’s nothing about what you do now. You lose an opportunity. And you lose respect.
• An old colleague gets in touch about a consulting opportunity. You have nothing to send. No powerful one-pager outlining how you can help. So they have nothing to help sell you. You don’t hear back.
• Your LinkedIn profile presents you as just an employee who’s worked ‘here and there.’ Instead of being a thought-leader, an expert in your field, a trend watcher, a problem solver. And so you don’t have the attention, the gravitas, the profile that wins visibility, respect, and opportunities.

Lost chances. I hear these stories almost every day.

Don’t let it happen to you.

I’ll create your Communications and Credibility Stack. It’s a game changer.

Let’s get on a call: gerard@wowcv.net, +27 83 744 5454 (ph and Whatsapp).

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My Background as a Career Transition Coach – Real Clients, Real Results

I’ve been doing this since 2003. Before that, I worked in recruitment for firms like BP, Shell, and Deloitte. I’ve seen thousands of CVs. I’ve written for CEOs, CFOs, COOs, and senior professionals – Engineers, Architects, Doctors, Lawyers – across industries and continents.

Quick Story: one client—a former COO, over 55, high profile—came to me because what worked for him before didn’t work anymore. He didn’t need “CV writing.” He needed positioning. We got clear on his value, packaged it, and positioned him for the next phase. Not “I’m looking for a job.” But “I have massive value. I can help you grow.” He landed his dream job. That’s the shift.

It’s a world where recruiters will make you feel invisible. They’ll ghost you. They won’t provide honest feedback. And if they do, they’ll use lines like: “you’re overqualified.”

You’re well advised to grab the initiative. Take control. Make your own ‘magic’.

I’ll be your guide and hands-on partner on that journey.

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How We Work Together

Step 1: The exploratory call. Fifteen minutes. No charge. No obligation. You tell me where you are and what you’re trying to solve. I’ll share two or three ideas that might help—even if we never speak again. I’ll share my service details. And the next step.

Step 2: We decide if it’s a fit. Sometimes it is. Sometimes it isn’t. If it isn’t, I’ll point you toward resources or a different approach.

Step 3: The work. If we proceed, we work together to define your direction and your value. We collect evidence. We discuss and clarify. Then I build your Credibility & Communication Stack. Your CV. Your LinkedIn. Your positioning. Your content. Hands-on, done-with-you (or done-for-you, depending on what you need).

Step 4: You’re ready. You have the pieces in place. You know what to say. You have something to send. You’re not “open for work.” You’re ready for the right opportunity. And I give you a roadmap of how to ‘venture forth’, how to get clients, and find opportunities.

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Over-50’s Career Transition Coach Fees

The core service—the discovery (with one-to-one clarify discussions with me, with AI prompts you can use to explore your options), my end-to-end done-for you resume/CV and LinkedIn profile overhaul and positioning work—is USD650 (or my local geography ZAR7,500). If you’d like me to also create a set of authority-boosting cornerstone content for your LinkedIn profile, add USD250 (ZAR3,000).

Click here for more on the services on offer.

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A Final Thought

You have a mountain of value. You’ve had a long, successful career. You’ve seen things that younger professionals haven’t. You’ve solved problems they haven’t encountered yet.

But your value isn’t clear. Not in your own head. Certainly not in words anyone else can see.

That’s the problem. And it’s solvable.

The “Business YOU” is already there. It just needs to be articulated, packaged, and positioned.

That’s what I do. Let’s talk.

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Next Step

Let’s get on that call:

WhatsApp: +27 83 744 5454
Email: gerard@wowcv.net
LinkedIn: linkedin.com/in/gerardleroux1

No pressure. No pitch. Just a conversation about what’s next for you.

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About Me, Gerard le Roux

I’m a personal marketing writer (‘ghostwriter’ or ‘copywriter’ maybe) and career transition coach. Since 2003, I’ve helped experienced professionals—often in their 50s and 60s—reposition themselves for new chapters: consulting, advisory, board roles, or executive positions.

Before this, I worked as a recruiter for firms like BP, Shell, and Deloitte. My advice has been published in national newspapers and I’ve spoken at MBA events for major universities. My clients are on every continent except Antarctica.

I work from a converted horse stable office in the Elgin Valley (apple farms, wine farms, mountains, forest) in the southern tip of South Africa, overlooking grassy paddocks and mountains.

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Frequently Asked Questions (FAQs)