Your CV and a Can of Baked Beans

It’s an analogy I use often. What?? Yep …

Your CV is your ‘label’. Just like a can of baked beans has one. You have one.

And it does a similar job. It brands you, positions you, it – in one glance – provides the reader with an impression of what they’re gonna get.

Here’s the job it must do:

1) It must get attention

2) It must convey the impression of quality

3) It must convey the impression of organization and being ‘together’

4) It must provide some backup detail to support the ‘impression’

5) And it must do it all really fast.

Although consumers don’t buy purely on the strength of the label, it does go some way in ‘twisting their arm’.

Your CV needs to do the same as the 4 points above.


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