How to Hack Back at Job Market Intimidation

Intimidation is a major roadblock to success in the job market. It hacks you down. Keeps you down. Here’s how it works: because of it … you don’t. Yes because someone, somewhere said something or gave you a look that instilled fear in you, you don’t. You don’t do the things you need to do to get that job fast.

  • You don’t take action.
  • You fear looking “unprofessional”.
  • You fear that “that’s not how it’s done.”
  • You don’t take the bold steps.
  • You don’t confidently (but with due humility) explain your achievements: “30% growth in 6 months, 8 new accounts”.
  • You feel that because you have no degree, you’re worthless.
  • You conclude that because you did just an ‘average’ job – which you may have – you don’t have a place, you can’t be bold.

Because a personnel agency treated you poorly, perhaps were rude or uncomplimentary about your work history and qualifications … you start doubting yourself.

Because a friend said: “You can’t do that!?” (when you mentioned your plan to set up a meeting with a local business leader to explain how you could improve an aspect of his/her business) … you hesitate and then you just don’t do it.

Because the HR Officer was abrupt, aloof and quick to point out your faults … you don’t follow up on your plan to start out the follow-up interview for Admin Manager with this: “Before we start, I’ve prepared a 3 minute presentation: “The 3 biggest admin department melt-downs I’ve solved, and how this may help your business, Jones & Jones.”

You get blocked by fear. You take a conservative approach. You play it safe. You’re passive. You sit and wait instead of ‘going and fetching’. You hope things will happen, instead of making them happen. Who are these people who can make us feel this way? You allow them to of course, but also:

  • That HR person who’s aloof. Maybe she’s just insecure. Or longing to be in another job, perhaps to be a lawyer or accountant. But he’s stuck with people. Yuck.
  • Or that friend who says: “you can’t do that!” Are they the one unemployed? Or are they rather speaking from their safe little space where all is well for now? Will they pay your bills?
  • Or the personnel agent who’s rude. Maybe they’re just stressed over that sales target they’re not making. Or maybe the guy’s wife wears the pants at home and this is his chance to feel powerful.

Should we be intimidated by these people? No. Hack back. If you have a valuable skill – even it it’s just average – then some business, somewhere, will hire you. If you can provide a benefit then offer it confidently, persistently, creatively. Many will say “no” to you. Some may even make you feel intimidated. But in the end someone will say, “Wow, you’ve come just at the right time! When can you start?”

[Note: this is why I’ve added on a Support Group to my member’s-only “Get a Job Fast” programme. So if you become a member of my CareerAndSuccess.info ‘inner circle’ site (now a R75.00 no-brainer) then you can also join the Support Group where you can keep a positive vibe going on. Where you can improve your efforts and engage with others who are applying what they learn. Go to www.careerandsuccess.info for the application form (bottom of the page). Or e-mail me for it.]

Thought of the week: Ethan (my son, Grade 3) comes home with 45 mins homework. And he moans. So I sat with him to do it. We were done in under 10 mins. We made it fast and fun. Makes one wonder what – as adults – we could do if we just had the right guidance, mentor, coach? (BTW, this guy specializes in helping: www.siekin.co.za)

2 Approaches to Writing a CV, Inspired by Seth Godin

Your CV is a pretty critical document. It goes ahead of you. It tells a story. It influences. It persuades. It gets you found. But your CV can be the opposite of all that too. It can be a powerless.

Here’s one idea inspired by Seth Godin (marketing guru)  to make an improvement.

Seth Godin wrote a few days back about 2 approaches to marketing. One is where you say to the customer: “What do you want?” And then give it to them. The other is: “Here’s what I have for you. Choose.”

Which is best? He used the analogy of a restaurant to explain.

Say you go to a restaurant. And instead of offering you a menu, they ask, “what would you like?” As – amazing – as that sounds, actually, for me, that wouldn’t be that great. It requires too much thinking. Suddenly when faced with all that choice, the offer isn’t that compelling, I’m not sure what to do. I hesitate.

Instead restaurants offer a menu. Like this (droool!):

  • Black Forest Double Chocolate Cake – decadent, rich chocolate cake packed with brandy soaked cherries.
  • Peach Melba – Peaches sautéed in rum over vanilla ice cream topped with fresh raspberries and sauce.

Yes, droool! So the choice is limited. But, man, it catches the imagination. So much better than, “what would you like?”

So when job hunting, with your CV, in job interviews, what’s your approach? Do you …

1) Present your experience, qualifications and then say, “what do you think, can I do something for you?”

Or do you …

2) Present a small number of really exciting benefits / results you can deliver – backed up with examples:

    • how as an Administrator you implemented a process that sped up customer service by 50%;
    • how as an Engineer your idea for a new design / product led to an 37% increase in sales so that the division exceeded budget by 23% in the 1st year and by 63% the 2nd year;
    • how because of your organizational abilities as a PA, your boss has never missed a flight or mislaid a single document;
    • how because of your relationship building skill, as a Sales Rep you’ve often won new accounts away from the competition (even though your prices are higher).

Is your CV a ‘menu’ of benefits to the employer? Quicker service; increased sales; total reliability; business growth? Or is it a list of personal details, duties and responsibilities – hoping that the employer will – somehow?? – get turned on by it enough to pick up the phone to call you.

[It’s this kind of ‘entrepreneurial’ thinking I teach within my member’s only INNER CIRCLE called Career & Success. It’s cheap to join. Go here: www.careerandsuccess.info]

Q&A On Following Up with Employment Agencies

Q&A from a reader regarding following up with a recruitment agency. Here’s the question:

“Dear Gerard: I got an email from an agent just before Christmas saying that they had sent my CV to a client whom they would make a follow up with week beginning the 13th of January 2014. They have not been in touch with me since. Should I call them?”

Here’s my answer:

Hi [Reader]. There are 2 things you should know:
1) Agencies are notorious for just never getting back to you – sometimes with valid and often with poor reasons. So you should absolutely follow up with them. Badger them. If they made a promise you are within your rights to follow up. In a cluttered job market you can’t leave these things to chance.
2) You should however also manage your expectations. Don’t expect too much from agencies. Most often you won’t even get an interview. It’s just a fact. So definitely follow up… BUT … you also should never be waiting for them to make a move, never rely solely on them to make things happen in your job search. You have to be proactive in finding work for yourself. Using agencies should be only one means by which you search.
[Note: there’s a lot more on alternative job search methods – some of them are so simple and clever – in my member’s only and very low cost members only site, see more here: www.careerandsuccess.info]

What Your CV Needs to do For You to Be Taken Seriously – 9 Specific Things

Background: someone sent me their CV for review. It was written by a recruitment agency. The individual is looking to make a career change from the military to private sector. This is entirely do-able, but the CV really needs to ‘hit’ hard for them. Here’s my answer to her:

For an employer reviewing your CV, really, they must:

… see benefit to themselves, they must see that you have skills they need, they must see that you are someone who can work hard and well for them, that you can provide the benefit they need, and more.

So, you want to highlight things you’ve achieved –

  1. how you’ve reduced backlogs,
  2. how you’ve worked with difficult people successfully,
  3. how you’ve provided accurate, on-time services,
  4. how you’ve kept an organized, up-to-date office,
  5. how you’ve ensured compliance to regulations,
  6. how you’ve done the work of 2 people (saving money, etc),
  7. how you’ve streamlined processes (again, saving resources),
  8. how you’ve learned new things quickly, etc, etc.
  9. You want to show people have trusted you with much and you’ve delivered, on-target, on-time.

All of this needs to be highlighted and detailed in various ways in the CV in order to get attention and to be taken seriously. If all you have is a list of “duties”, you could be in trouble.

(Recruitment people often have no idea of what a CV can be, they just use the same old approach, one that they’ve been using for the last 40 years.)

Can a 73 Year Old Get Work? Here’s my Answer.

So I got a question from “X” today:

Hi Gerard, how do u go about finding a job if you are 73 years old, but perfectly capable?  No one will hire whether on a casual, temporary or part-time, etc., basis.

Here’s my reply:

Hi “X”, thanks for your question. And of course you have challenges. Not many 73 year olds are looking for work. Many are not what they once were in terms of health and strength and even mental alertness – I know, my father who died at age 74, 3 years ago, was in no fit state to work anywhere. He had severe dimentia and cancer!

So certainly there are stereotypes and prejudices and doubts that employers may have. And we can’t wish that away. However if you still have value – business value – skills that you can use to benefit a business, then someone, somewhere will give you an opportunity.

If you follow the basic recipe I outlined in my e-mail earlier today, then with persistence you can succeed in finding work. You may have to adjust your expectations, you may have to be flexible, you may need to develop a new skill or two. But if you focus on offering employers what they need, you will find someone who offers you an opportunity.

Do not however think that employment agencies will help you. They won’t.

Don’t judge the job market based on the response you get from them!

Also, don’t think that you’ll be successful answering job ads either in newspapers or online. You likely won’t. Although one exception may be using the likes for Gumtree to both find job ads from local businesses and to advertise yourself.

Start where you are:

  • Define exactly how you can be valuable to a business, what skills can you employ to help them, what do they need that you have?
  • Then target local businesses, visit them every 2 weeks to offer what you have, be boldly persistent. If you’re healthy, well spoken, are “together” then word will spread.
  • Network amongst your friends and neighbours. Are you a member of any associations or clubs? Network with them, explain what you’re looking for and what benefits you have to offer.
  • If you read about business personalities in the local newspaper, pay them a visit – repeatedly – and explain how you think you can offer their business some skill and benefit.
  • Look after yourself physically, keep fit. Read a lot – keep up-to-date with technology as far as you can (there are many free courses on the internet).

If you persist with this kind of positive approach … your results will be guaranteed.

Hope this helps! Keep in touch. I’d love to hear how you’re fairing.

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