Your CV and a Can of Baked Beans

It’s an analogy I use often. What?? Yep …

Your CV is your ‘label’. Just like a can of baked beans has one. You have one.

And it does a similar job. It brands you, positions you, it – in one glance – provides the reader with an impression of what they’re gonna get.

Here’s the job it must do:

1) It must get attention

2) It must convey the impression of quality

3) It must convey the impression of organization and being ‘together’

4) It must provide some backup detail to support the ‘impression’

5) And it must do it all really fast.

Although consumers don’t buy purely on the strength of the label, it does go some way in ‘twisting their arm’.

Your CV needs to do the same as the 4 points above.

Are You Making This CV Mistake?

October 14, 2010 by · Leave a Comment
Filed under: Your CV: Quick Fixes 

It’s just happened again. A CV writing client has been merrily sending out her CV. And she’s wondering why no-one’s getting back to her.

Well I can give her one reason.

She has no contact details on her CV. Nothing. No address. No cell. No phone. No e-mail.

“But it’s on my cover letter!” Yeah, maybe. BUT here’s how it works in real life:  it’s almost certain that your cover letter and CV will get separated at an early stage of the hiring process.

And are you so hot that they’re going to scramble and search for your cover letter? Probably not. They probably have a pile of other applicant CVs just waiting to take your place.

And will anyone tell you that it’s missing? Does anyone care? Yes. Me. And maybe your mom.

There are also other reasons “Jess” isn’t getting response. That’s why she’s come to me, and I’m going to fix it.

Details of my CV writing service here.

“Do you feel like just another insect on the windscreen of job hunting life?”

September 21, 2009 by · Leave a Comment
Filed under: Uncategorized, Your CV: Quick Fixes 

Yeah, one can feel pretty lousy in a job hunt. Maybe you’re getting no response week after week. And hey, let’s be honest, it could be nothing to do with you. Maybe you’re great. It’s just that the job market is deflated.

But here’s a question:

Do you also consider it possible that you could be doing a better job of marketing your skills? Do you think you could be presenting yourself better? In your CV, in covering letters and in interviews?

Can I give you some personal insights here? I’m a CV writer – it’s what I do pretty much all day. And I see some really fantastic people make a real hash of their CV etc. They make basic errors.

I don’t want you to do the same. So here’s a great free resource from me: “High Impact Job Search Quick Fixes” – it’s 23 pages of my best ideas for ‘quick fixing’ your CV, cover letter or job interview. It also includes a step-by-step guide to writing a 2 page CV – very useful when adverts say: “send your 2 page CV …”

All you have to do is send an e-mail to quickfixes@getresponse.com

Then check your e-mail inbox.

Hope this helps! Mail me directly if you need help with this (see About page).

CV / Resume Mistake #1 and How to Fix it

Taken from an article on Yahoo’s HOT JOBS (article by Caroline Potter, expert advice by Lauren Milligan of ResuMAYDAY.) I’ve added my own boring comments.

And the thing is … I agree totally with the advice. I’m posting it because it’s good CV advice – in my CV / Resume writing practice I apply this advice all the time. So should you.

Think Big

Whatever jobs you’ve held — be it as an assistant or a CEO — think beyond the everyday tasks of your position … “People get bogged down in the day-to-day details of their jobs, but when it comes to your resume, you’ve got to get out of the clutter and ask yourself, ‘What does this work mean?’” …

… “If I’m hiring for an administrative assistant, I already know what one does. I don’t want to see a resume that only says an applicant can type and answer a phone. You have to go beyond that to point out your specific strengths.” …

Start by having big-picture conversations about what you do and how it serves the organization as a whole … “If you’re in a support position, consider how successful the person you support is and how you help her do her job better. What role do you have in her successes? Those are your accomplishments.”

This is particularly a problem in SA. We love our long lists of “Duties” and “Responsibilities” on our CV or Resume don’t we? Now I wouldn’t advise just chopping them all out. No. But by all means make it concise. Create a bulleted list of maybe 5 key duties, provide a quick overview – then move on to your achievements.

Personal Note – actually the point above is my biggest frustration with CV / Resume writing! Clients – maybe like you!! :-) – send me so much detail on “duties” I have a long hard time of simplifying it to make it concise and hard hitting. And it sometimes gives them a shock too! But that’s my job. And it results in an easier to read, more scannable, more understandable, harder hitting CV / Resume.

Your CV – How to Remodel it for Hard Hitting Impact in 60 Minutes or Less

June 26, 2008 by · Leave a Comment
Filed under: Your CV: Quick Fixes 

Coming soon:
Your CV - How to ...

A “special release” e-guide.

‘Ordinary’ is out. ‘Bashing down doors’ is in!

10 Quick Easy Ways to Quick Fix Your CV

June 20, 2008 by · Leave a Comment
Filed under: Your CV: Quick Fixes 

Easy and quick but too long to detail here – download your free e-book of CV quick fixes AND get additional job interview and cover letter quick fixes by entering your details below. It’ll be e-mailed directly to your inbox in pdf format.

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  • About

    Gerard le Roux

    [Updated Nov 2011]

    Hi, I'm Gerard le Roux, a CV writer and job search coach - published in The Star and Financial Mail and heard on Radio 702 and SAfm. I help people get more interviews and job offers.



    CV Writing by Gerard le Roux


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    "Hi Gerard, when the relevant HR departments got my CV I eventually ended up having two interviews on the same day for two separate jobs at the same company. I always said that all I need was an interview to get the job and your CV made that possible. I will refer to you as the CV whisperer from now on. Thank you for the effort you put in."
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    -NC, Durban

    “Gerard. A month ago you wrote my CV. Up to then I’d sent out more than 1500 CVs and got 6 responses. I sent out my new CV 16 times, got 6 responses, and was offered a great Senior Management job which I’ve accepted. Thanks. You did a great job.”
    - Mike V, BSc MBA, Engineering Project Manager

    “Dear Gerard - You drafted my CV - rather you created my “value-add profile”. Since replacing the old CV with your masterpiece I did indeed get many more reactions. I have finally landed a job and I know your CV got my foot in the door. The job is the Senior Legal Advisor for a large Medical Insurance company and the package is higher than I ever expected where I had R500K in mind - I was offered R750K per annum. I cannot thank you enough!”
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    “I wanted to drop you a note the say thanks, for not just getting an interview recently, but immediately getting a new job which I start on 1 Sept. So I’ve been bragging around the office about my fantastic CV which landed me this new job and of course I have 3 colleagues who will be in touch with you shortly. I’ve done nothing but sing yr praises as I believe that you most certainly had something to do with my good fortune.”
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    “Within a day of sending it out I was contacted for a higher position than what I was actually looking for. I will be lined up for an interview next week. Thanks to you I am now more marketable and have a very high hit rate. I was amazed at the quick response I received.”
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    - Sarah, Business Analyst

    “I referred a friend to you some time ago. He’s now got this “dream job” at Toyota in and has already been made 2 other offers. He has attributed most, if not all of his success with regard to the offers and interest shown in him by prospective employers to YOU! And now I want you to help me in the same way.”
    - Errol, OHS Specialist

    “Gerard - I just wanted to thank you sincerely for an awesome CV. It was one of the tools that helped me get a dream job with an obscene salary in the elusive software development field. I have resigned and are in transit between my previous employer and the new one and thought I need to give credit were credit is due. I received numerous complements from recruiters and organisations in the search period. I pitched very high i.t.o. position, salary and international relevance and we competed against people from here and first world countries. Thanks for your help, you made me look good.”
    - David, IT Manager

    “Thanks for all the help. The CV is brilliant! I am very happy.”
    - Andrew, Clinical Psychologist

    “Dear Gerard - Thanks for the CV you drafted for me last month. I just wanted to let you know I submitted it to one company last week (the first and only application, a networking intro, not an advertised job) and went to an interview this morning where I was offered a position at the interview.”
    -Shelli, Sales Representative

    “Hi Gerard, I received the draft CV and it looks fantastic. I couldn’t beleive it was about me. I don’t beleive it needs anything else done to it. Thanks a lot. I will recommend you to many others.”
    -Sumaya, Attorney

    “Hi Gerard, Thanks for your help, I send my C.V out the day after receiving it from you. Within two days I had four interviews lined up and I’m glad to report I got three offers. I picked my favourite and I’m starting at Console glass on Monday. Its a great offer and more than I was expecting. Thanks for your help once again”

    -Lloyd, Engineer

    “Hi Gerard, Well I put it to the test. A prospective client, I have never met, requested a CV from me 2 days ago and after sending your composition to them they called me back within an hour and arranged a meeting. At the meeting they mentioned that it was the power of the CV that did it. One Page! I am amazed. Wow, it really worked. It was the first company I sent it to. Thanks. I really appreciate your input. Money well spent.”
    -Francois, TV Editor
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